Made with producer Jeremy Rose, they served as a low-key prelude to three mixtapes self-released as free digital downloads the following year. Tesfaye received early support from Drake and scored his first Top Ten R&B/hip-hop placement as the featured artist on the fellow Torontonian's 'Crew Love,' but he swiftly outgrew his status as a Drake affiliate with his own hits and a streak of appearances on high-profile tracks by Wiz Khalifa, Future, Beyoncé, and Lana Del Rey.Tesfaye debuted the Weeknd in late 2010 with three songs uploaded to YouTube. Within a few years, however, Tesfaye had scored Top Ten hits with an Ariana Grande duet ('Love Me Harder'), the lead single from a major motion picture ('Earned It'), and a retro-contemporary disco-funk single ('I Can't Feel My Face'), the last of which was nominated for a Nickelodeon Kids' Choice Award despite its subject (cocaine). The singer and songwriter made his early-2010s breakthrough with morose ballads that seemed to have no designs on mainstream appeal. The Weeknd is the alias of alternative R&B enigma-turned-pop star Abel Tesfaye, whose aching accounts of emotionally and physically toxic indulgences have translated to multi-platinum sales and Grammy recognition.
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